We are all different. We feel own way. Not because of the ego to stand out
or enjoy being unique from other people, but because - though we are all
human beings, - we're going different paths, getting unique experience,
having personal 'something-to-remember's and inner flow of thoughts, and
thus no person is alike or can be fully understood, thus everyone has his
space of 'uniqueness' or 'loneliness' in the world.
With this starting point of loneliness of individuality, one of the joys is
to realise that we do have something in common with other people, share the
same interests, likes, passions and dreams, and this is where popular
brands serve the role. D&G, Dior, Ferrari, Madonna, Coelho, etc is many
people like, admire, have lots of, or have as their common dream to have
such brands in the future. There are many likers behind such brands, and
there are multiple groups of interest to share their appreciation for these
brands and the joy of sharing these feelings with others. Speaking about
'wow' effect - here this is the pleasure of belongingness, to some extent
sharing the same status, having common experience.
On the other hand, if we refer to the uniqueness of each one's experience,
there are personal attachments and connotations of different brands around
us, which are linked only to our experience, peculiar moments, in its
unique way, which cannot be interpreted by others the way we feel. It's
about the song of John Legend you heard in the morning when you fell in
love in small European town, or the book of Boris Vian which struck your
attention during summer walks in beloved St.Pete, or the discovery of
D.H.Lawrence not in his 2 popular novels but in variety of unknown exciting
stories and poems. Not everybody knows about these brands or likes them,
they are not easy to find and maybe controversial per se, and even hard to
understand, and they're scarce if you take the limited number of books
written by Vian, or the adventure of searching for unpublished Lawrence;
but all this makes them more dear to you, as to some extent they're part of
your cherished dream or something memorable. The 'wow' effect here is that
there is a unique story behind each of these brands which stirs up your
interest to start up the journey to learn about it more, make further
efforts to conceive, or to find new editions, though it might be taking a
long time, and come into your hands after long waiting, though it makes it
more personal to you and more cherished.
I suspect that there is actually more of your thoughts, perceptions, aspirations
in this brand than it is in reality, however the 'wow' effect you get is close to
breath-taking, even if it had all been staged by yourself subconsciously.
or enjoy being unique from other people, but because - though we are all
human beings, - we're going different paths, getting unique experience,
having personal 'something-to-remember's and inner flow of thoughts, and
thus no person is alike or can be fully understood, thus everyone has his
space of 'uniqueness' or 'loneliness' in the world.
With this starting point of loneliness of individuality, one of the joys is
to realise that we do have something in common with other people, share the
same interests, likes, passions and dreams, and this is where popular
brands serve the role. D&G, Dior, Ferrari, Madonna, Coelho, etc is many
people like, admire, have lots of, or have as their common dream to have
such brands in the future. There are many likers behind such brands, and
there are multiple groups of interest to share their appreciation for these
brands and the joy of sharing these feelings with others. Speaking about
'wow' effect - here this is the pleasure of belongingness, to some extent
sharing the same status, having common experience.
On the other hand, if we refer to the uniqueness of each one's experience,
there are personal attachments and connotations of different brands around
us, which are linked only to our experience, peculiar moments, in its
unique way, which cannot be interpreted by others the way we feel. It's
about the song of John Legend you heard in the morning when you fell in
love in small European town, or the book of Boris Vian which struck your
attention during summer walks in beloved St.Pete, or the discovery of
D.H.Lawrence not in his 2 popular novels but in variety of unknown exciting
stories and poems. Not everybody knows about these brands or likes them,
they are not easy to find and maybe controversial per se, and even hard to
understand, and they're scarce if you take the limited number of books
written by Vian, or the adventure of searching for unpublished Lawrence;
but all this makes them more dear to you, as to some extent they're part of
your cherished dream or something memorable. The 'wow' effect here is that
there is a unique story behind each of these brands which stirs up your
interest to start up the journey to learn about it more, make further
efforts to conceive, or to find new editions, though it might be taking a
long time, and come into your hands after long waiting, though it makes it
more personal to you and more cherished.
I suspect that there is actually more of your thoughts, perceptions, aspirations
in this brand than it is in reality, however the 'wow' effect you get is close to
breath-taking, even if it had all been staged by yourself subconsciously.
